A media company about human potential.

Running is only the entry point. The real subject is excellence: What it asks of us, and what becomes possible when we choose to chase it.

Dominic Schlueter, founder of The Running Effect

Storytelling in art form.

The Running Effect is one of the fastest-growing running media brands in the world, earning a spot as high as #15 on Spotify's "Top Sports Podcasts in the US," boasting over 240k followers on Instagram, and performing event-marketing for some of the biggest brands in the world. The Running Effect has become the go-to destination for elite storytelling, raw inspiration, and next-gen performance insights across the running world.

The Running Effect exists to tell the stories in the sport and inspire a generation in the process. At its roots, it is storytelling in art form. If there is a story to be heard, it is being featured on The Running Effect.

Dominic working from Outpost, Brooklyn

~1,000

Long-form conversations

240k+

Instagram community

#15

Spotify US sports charts

2020

Founded, at age 15

How we got here.

  1. 2020

    Started at 15

    The first episode goes up on July 17, 2020 - one goal: inspire the next generation of runners.

  2. 2023

    #15 on Spotify

    The podcast climbs to #15 on Spotify's Top Sports Podcasts in the US, ahead of major ESPN shows.

  3. 2024

    A media company

    Bigger guests than ever, more brands, and a full launch into the event-marketing scene turn a show into a brand with reach across every platform.

  4. 2026

    The center of the sport

    Nearly a thousand long-form conversations, 240k+ on Instagram, millions reached monthly - and the youngest person to work with many of the top brands in the world.

Dominic Schlueter, Founder of The Running Effect
Dominic as a young cross-country runner
Dominic speaking at a HOKA live event
Founder

Hey, I'm Dominic.

I started The Running Effect on July 17, 2020 at 15 years old with one goal: to inspire the next generation of runners through conversations with the fastest of the fast at every level of the sport. Since that day, we've released close to a thousand long-form conversations, built the brand into a successful media company, produced event marketing for some of the biggest names in running, and reached millions of people across social media every month.

In 2023, the podcast climbed to #15 on Spotify's "Top Sports Podcasts in the US," ahead of major ESPN shows like Stephen A. Smith's First Take - and in the process I became the youngest person ever to reach Spotify's podcast charts.

At its core, The Running Effect exists to inspire people to turn their what ifs? into realities. That's the standard I hold every piece of content to.

On the road.

Selected live podcasts, panels, and speaking engagements.

Speaking inquiries
Dominic Schlueter speaking on stage
01HOKA Festival of Miles Live PanelJune 2023
Hosted a live podcast panel for HOKA with their top athletes and coaches in front of a live audience.
02Brooks Olympic Marathon Trials PanelJanuary 2024
Hosted a live panel for Brooks at their Hype House with Jeremy Miller, Izzy Seidel, and coaches in front of a live audience.
03Sahil Bloom Book Tour - AustinJuly 2025
Hosted Sahil Bloom's book tour stop in Austin, TX in front of a live audience, promoting his instant New York Times bestseller “The Five Types of Wealth.”
04HOKA Running Camp keynoteJuly 2026
Speaking to the top high school runners in the country at HOKA's national running camp.

Want TRE in the room?

Live podcasts, panels, brand activations, award-winning social content - we work with a small number of brands each season.