Build the future of sport with us.
We work with a small number of category-defining brands each season. Storytelling, distribution, and live experiences - designed end-to-end.

The voice behind the brand.
Dominic Schlueter built The Running Effect into the center of modern running culture - one conversation, one film, one event at a time.

Ways to work together.
Podcast integrations
Host-read sponsorships, dedicated episodes, and series-level partnerships across our 100K+ monthly listeners.
The Rundown
Sponsorship slots in our Thursday newsletter, read by an engaged, high-intent audience.
Instagram & Social Media
From Instagram stories, posts, and campaigns, Dominic delivers high-level precision and quality in bringing the brand naturally to his dedicated audience of 240K+.
Live experiences
End-to-end production for activations, athlete summits, and live podcast events.
What partners say.
Straight from the brands and organizers we build with.
Working with Dominic (The Running Effect) for the last 4 years has come with two realizations. 1) Dominic will write down what you need, will create a plan and set of deliverables that satisfy those needs, and then he will overdeliver with both the total amount of coverage but also the quality of that work. 2) I have met a person who is willing to sacrifice on saying “yes” to everything because he is focused on telling stories in this sport in an authentic way which is the perfect fit for HOKA.
Dominic is one of the most professional, punctual, and mature people I've had the chance to work with, and he happens to be 21. I mention his age not to put him in a box, but because it's genuinely part of what makes him exceptional. As a younger business owner myself, I understand how much it matters to have grown up inside the culture, to instinctively know what resonates with the generation coming up. Dominic brings the judgment and discipline of someone thirty years his senior, paired with every advantage of being native to this new era. Everything moves faster now. Businesses that don't have someone who can match that speed (or stay ahead of it) will eventually be overtaken by the ones who do. Dominic is that person.
You won't find a better partner than Dominic. He's incredibly generous with his time, knowledge, talent, and network, and truly approaches partnerships the way they should be: side by side, working toward a shared goal. Beyond that, he's one of the most dialed-in people I know when it comes to the social landscape, and an exceptionally talented creator in his own right. Any brand would be fortunate to work with both him and The Running Effect.
Working with Dominic is always a pleasure. His constant drive to do things bigger and better made each project we worked on together better than the last. His passion and creativity allowed us to amplify the Under Armour Run brand in ways we never had before. His podcast is a tour de force for the world of running and I'm endlessly inspired by the stories he's able to tell through his content.
Dominic's deep understanding of our mission leads to amazing content - the perfect blend of hype and insight. No other team can create professional content at their speed. The 2026 after-event hype video is one of the best pieces of content I've ever seen. Looking forward to working with him and his team for years to come.
Dominic serves as a strategic advisor to Attuned, where his perspective has shaped how we think about growth, storytelling, and the people we're building for. He brings a rare combination of relentless drive and steady professionalism. What sets Dom apart is the empathy underneath the ambition. He listens closely, reads people well, and consistently brings ideas to the table that feel both inventive and grounded. Having his mind in the room has made Attuned sharper, and I'm glad to be building alongside him.
Event marketing.
This isn't event coverage. It's storytelling with a start line.
When the sport's biggest moments happen, The Running Effect is on the ground telling the story. We partner with the brands and events shaping running - from the HOKA Festival of Miles to the Brooks PR Invitational - to capture the athletes, the emotion, and the moments that define a race weekend.
We bring Netflix-level production to the sport of running. Our team comes from the top of the craft - people who've produced for the NFL and NCAA programs and built campaigns for the biggest brands in the world - and we train them in running until they understand the sport as deeply as they understand their craft. We don't cover events. We make films.
Selected activations
- Foot Locker XC NationalsHOKA
- Brooks PR InvitationalBrooks
- HOKA regular-season XC racesHOKA
- Nike Indoor NationalsNike
- Baltimore Running FestivalUnder Armour
- US Olympic Track & Field TrialsUnder Armour
- Brooks XC National ChampionshipsFleet Feet
I have met a person who is willing to sacrifice on saying “yes” to everything because he is focused on telling stories in this sport in an authentic way which is the perfect fit for HOKA.
His passion and creativity allowed us to amplify the Under Armour Run brand in ways we never had before. His podcast is a tour de force for the world of running.
How a partnership runs.
01Intro call
02Creative proposal
03Production
04Reporting
Let's build something together.
Request the media kit and a member of our partnerships team will be in touch within two business days.
